BSN Sports partnered with Collins Company to bring a major visual upgrade to Devils Lake High School’s football and track facility in Devils Lake, ND. With large, prominent bleacher structures surrounding the field, the school wanted to transform the space into a bold branding opportunity that boosted school spirit and created a more cohesive, polished look. Collins Company was brought in to deliver the full solution — from initial quoting and site assessments to fabrication, shipping, and final installation.
This project carried several layers of complexity. Because the installation took place out of state, Collins Company had to plan travel, shipping, scheduling, and on-site work with zero margin for error. The bleacher configuration itself featured unique dimensions and angles, requiring extremely accurate, on-site measurements — even a one-inch discrepancy could impact how the graphics aligned across the seating structure.
At the same time, the team coordinated artwork approvals between BSN Sports and the school, monitored weather windows to ensure workable conditions, and managed cross-country delivery of custom-printed windscreen materials. With multiple stakeholders and a firm timeline, precision and planning were essential from start to finish.
Collins Company approached the project with a detailed, collaboration-driven strategy. A Collins representative conducted an on-site assessment to capture exact measurements and ensure the design team had the information needed to fabricate correctly the first time. From there, the team worked closely with BSN Sports to finalize artwork that incorporated the school’s branding, colors, and desired visual impact.
Behind the scenes, Collins coordinated all logistics — scheduling the travel installation crew, shipping the full set of custom panels to North Dakota, and preparing for weather-dependent installation days. On site, the professional installation team executed with precision, aligning the graphics seamlessly across the complex bleacher layout and ensuring every panel fit cleanly and securely.
The finished bleacher wraps transformed Devils Lake High School’s football and track complex into a high-energy, visually cohesive environment that elevates the game-day experience for athletes, students, and fans. The custom graphics added bold color, spirit, and identity to an otherwise unused surface, turning the bleachers into a standout branding feature visible from across the facility.
BSN Sports and the school received a turnkey solution delivered on time, installed cleanly, and tailored exactly to the facility’s unique layout — all with Collins Company’s signature precision, communication, and professional execution.
“Collins Company continues to be a trusted partner for projects like this. Their ability to handle the details — from measurements to logistics to installation — makes even complex jobs feel simple and seamless. The final result at Devils Lake High School looks incredible and reflects exactly what our customer envisioned.” — BSN Sports
